The boss of the alliance Fiat – Chrysler, Sergio Marchionne, said that when Chrysler starts selling the Fiat 500 EV in the United States rather than lose money profit. Although the price will triple to 500 ‘normal’ petrol, you can not avoid a loss of 10,000 dollars per unit.
The EV version above (which will be manufactured in North America) will go on sale in 2012 priced around $ 45,000. Not much difference with the Micro-Vett electric Fiat 500, which sells for 52,348 euros in Spain. Although both cars are quite expensive, it seems that the accounts do not pay either for the manufacturer or the customer.
In any case, losses at Chrysler are also enormous. The volume of cars produced will be very low, and will improve its expertise in the hybrid segment and electrical, and implement it in future models with greater trade.
Something similar happened to Toyota in 1997 when the first Prius sold below cost of production, but time has shown us that was a good move. By the time Fiat accounts not favor it, but should be continued.