The Volkswagen Golf GTI awakens passions he goes, and can say with reason that there is a simple mean.It has even been shown scientifically through the comprehensive study conducted by GFK Center for Scientific Research .
This is an advanced experiment in neuromarketing – the ultimate in market research – called # GolfGTIExperiment , where through the latest techniques measured the level of attention and people’s reactions against the popular car.
Through measurements of heart rate, brain activity and other technologies biosensory, using professional equipment such as an EEG, galvanometer and various sensors, underwent 100 people in Madrid and Barcelona (63% men and 37% women) to an examination to discover their reactions to the Golf GTI, collecting their responses to various stimuli.
For example, an eye-tracking system called ‘Eyetracker’ exact areas found that the car attracts the most attention.94% noticed much in the VW logo, dedicating 34% of total time.Also the bright lights and the GTI logo took center stage.In a side view, 95% tire stares.
The interaction that the participants achieved the Volkswagen Golf GTI allowed interesting conclusions.He asked the people studied to define a word that made them feel this sporty compact.The words expressed were interest, joy, love, trust, comfort and foremost desire.
Undoubtedly, it was possible to prove with facts that the Volkswagen Golf GTI (Gran Turismo Inyection) has an appeal that goes beyond its successful design.Say it connects with the audience immediately and creates bonds that other cars hardly succeed.